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I just got a facebook account. I’ve been meaning to get one for the longest time. All I knew about it before signing up was: You could upload photos, and a lot of people where on it. THAT’S IT! Wow, I was a little surprised to find that it has a much as it does. I’m all ready using a few apps, slinging comments all over people’s walls, and trying to snag as many friends as I can (of course all people that I actually know/knew… for now).

Now, why the heck does this matter to anyone?

Well, I’m working on an experiment. I’ve heard that facebook is a great way to drive traffic to websites, if done properly. I’ve got little blurbs about this and my other two sites up there at the moment. I also uploaded several pieces of my artwork and posted a link to this in the gallery description saying that I’ve got more here. On top of that, the items that I sell on t-shirts, I’ve got links to their product pages.

Facebook Seems like it was
practically made for artists!

I knew facebook was popular but I had no idea. I can totally see how much potential it has for connecting people. Because of the way it works, it’s perfect for visual artists. I’ve said it once, and I’ll probably say it a thousand times: getting traffic to your site (and eyeballs on your art) is all about increasing your presence on the web. People can only view your work if they know you’re there! Facebook looks to me like a great way to get exposure. At the very least, it will keep you in touch with your friends, and your friends in touch with you… and your art. Some of my best customers (and by that I mean they buy a lot of stuff ^_^) are friends and family. Let’s face it, we could all use more friends.

Let’s recap

As an artist you can build your traffic very simply by getting a facebook account, staying in touch with friends and family, uploading samples of your artwork with links back to your website (for if they want to see more).

Question for the artistic masses:

“Do you use Facebook? Do you use it to build you traffic for your site and get eyeballs on your art? If so, how successful is it?”
I’m very interested to see how others are doing with this. I’ll keep everyone updated on my results with facebook advertising.

Hope that was helpful,
Type to you later,
~Nathaniel

As we all know, the internet is a great place to expose your art to the global community. It’s cheap and easy to set up a simple gallery of your work. In fact, it might only take a couple minutes to a few days at most. However, if even if your artwork is the most amazing, revolutionary, and inspired stuff out there… you won’t get any actual eyeballs on your art unless people know you exist.

So how do you attract these eyeballs? There are a vast array of methods that are free, fast, and easy to set up. The first I’m going to mention is social art gallery sites. Here are a few that work very well for not only generating traffic but for also serving as your main gallery website:

www.elfwood.com is a fantasy and science fiction specific gallery community for both artists and writers. There are also a great deal of tutorial pages and a host of communities built around elfwood. The main thing people have a problem with is the genre restriction. However, it’s still a very awesome community and well worth your time if your particular genre of interest happens to be fantasy or science fiction.

www.deviantart.com is a site for artists from every genre. They also have a nice feature where you can pay a monthly fee and be able to sell relatively high quality prints of your work. They’re also HUGE, so you can get a lot of organic traffic through them.

www.flickr.com isn’t specifically for artists, but I have seen artists use them specifically because of the high amount of traffic that runs through flickr.

Now, I’m sure your asking “Why the heck should I use all these different gallery sites when I’ve got a gallery of my own?”… Well, do a quick search for “Nathaniel Summers” on google and you’ll find that this site isn’t listed in the top few pages. However, the #1 result is my elfwood gallery. (huh… I guess I need to brand my name a bit better here. :P )

These sites allow you to increase your web “footprint” such that you’re MUCH more visible on the web. They also allow you to get feedback on your work through comprehensive commenting systems. This makes these galleries as much about community as they are about the art.

Indeed, using community sites to build traffic is a time-tested technique that works every time to generate organic, targeted, and absolutely real traffic.

the best advice that I have for anyone trying to increase traffic on any website is to get out there and participate in the online community as a whole. Going and commenting on blogs, people’s art galleries, their myspace photos, just about anything. You can’t lose. Now, I’m not saying that you should spam, just get out there, be present and participate. You’ll gain a lot of nice targeted organic traffic this way.

My question for my readers today is: “What is your most successful method for generating traffic for an art-related site?”